Understanding Marketing Terms

Since I’m new in the online marketing world and English is not my primary language, I come across a lot of words that I didn’t understand while doing my research. This become harder when the word used in the computer world has different meaning than English term. You know, in computer world, thread is not really a thread, post doesn’t mean mail and so on. So, to help me (and you if you needs to know), I made a research on the words used.

Adware is software with advertising functions integrated into or bundled with a program. It is usually seen by the programmer as a way to recover programming development costs, and in some cases it may allow the program to be provided to the user free of charge or at a reduced price. The advertising income may allow or motivate the programmer to continue to write, maintain and upgrade the software product.

Online Niche Marketing is an often used technique for affiliate marketers. By seeking out smaller segments of larger markets, a website can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base, giving the affiliate a small but regular income stream. This technique is then repeated across several other niche websites until a desired income level is achieved.

B2C refers to business-to-consumer trade, retail trade. Similarly B2B refers to business-to-business, distribution channel (value chain). C2B refers to consumer-to-business, and uses a reverse pricing model (Priceline for example). C2C refers to consumer-to-consumer, an auction-style model (eBay for example).

CPM (Cost per 1,000), PPC (Pay per Click), CPC (Cost per Click) and CPA (Cost per Action) are types business models for calculating the charge for pages (advertisements) being served.

(Page) Impressions refer to the number of times a page is accessed over a fixed period of time. Thus if a page receives 1,000 impressions per day, then that page is accessed 1,000 over the course of the day. This term is often confused with hits, which is actually an incorrect use of this term (hits and number of impressions would be the same if the page was simply a text page with no additional files associated with it). Page impressions also equal the number of times an advertisement is served, assuming a banner is served each time the page is accessed. Impressions are a metric used in web analytics.

I’m sorry that I didn’t attach all of the terms here. I read it but I didn’t know how to redefine it. Plus, the list is too long and there’s a lot of terms -_-;;. So I decided that it is better for you to look at it yourself.

Here is the link to some online dictionary that contains the definition of online marketing:

http://www.udel.edu/alex/dictionary.html
http://www.smallbusinessnotes.com/operating/marketing.html
http://www.marketingterms.com/