Showing posts with label Viral Marketing. Show all posts
Showing posts with label Viral Marketing. Show all posts

Monday, October 1, 2007

Connected Marketing

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution (Paperback)

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Editorial Reviews

Book Description


Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers.

Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling Anatomy of Buzz) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people).

Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

* Focuses on the consumer to consumer approach to marketing: word of mouth
* Advises on ways to create an epidemic demand for a new product or service
* Shows how to identify and form relationships with socially infectious individuals in order to convey the marketing message

About the Author

Justin Kirby, MD of Digital Media Communications Ltd (DMC) based in London and Sydney
Justin started his career in the mid-80s working on ground-breaking multimedia installation projects, including the famous Herbie Hancock video robotics models. In 1994 Justin founded DMC, the experts in planning, seeding and tracking online viral and buzz marketing campaigns for major brands, including Diesel, EA Sports, Eidos, Levi's, Mates, Mazda, MTV, Sony Ericsson, Ubi Soft, Virgin and Xbox. Dr Paul Marsden is a consultant social psychologist for the London School of Economics, specialising in the dynamics of fashions and fads. With a PhD in social contagion and a background in marketing, his expertise is in generating and managing positive word of mouth for new products.

Product Details

Paperback: 216 pages
Publisher: Butterworth-Heinemann (September 9, 2005)
Language: English
ISBN-10: 075066634X
ISBN-13: 978-0750666343
Product Dimensions: 9.1 x 6 x 1 inches
Shipping Weight: 1.1 pounds
Average Customer Review: 5/5 based on 2 reviews.
Amazon.com Sales Rank: #311,100 in Books

Tuesday, September 25, 2007

Word of Mouth Marketing

Word of Mouth Marketing: How Smart Companies Get People Talking (Hardcover)

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Editorial Reviews

Review

“A quick, practical, and extremely useful guide to word of mouth marketing.”
— Emanuel Rosen, author of The Anatomy of Buzz



“As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time.”

— Jonah Bloom, Executive Editor, Advertising Age



“It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life.”

— Bob Garfield, Host, NPR's On The Media



“No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.”

— Peter Fader, Professor, Wharton School of Business



“A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company.”

— Ed Keller and Jon Berry, the Keller Fay Group, authors of The Influentials



“It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend.”

— Brad Santeler, Director, Kimberly-Clark



“The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. No hype. No smoke and mirrors. No overblown promises.”

— Don E. Schultz, Professor Emeritus-in-Service, Northwestern University



“Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way.”

— Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists



“There is no wasted word in this practical guide. Pure nuts-and-bolts how-to’s for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best.”

— George Silverman, author of The Secrets of Word-of-Mouth Marketing



“Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE roadmap to what drives it.”

— MaryLee Sachs, Chairman, US, Hill & Knowlton, Inc.



“Forget the overinflated hype that characterizes many business books. Andy has written a ‘real world’ guide.”

— Paul M. Rand, Partner, Global Chief Development and Innovation Officer, Ketchum



“There is a wrong way and a right way to market in a networked world. Andy lays out simple steps to ethical and effective messaging.”

— Shawn Gold, Senior Vice President, MySpace



“Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.”

— Geoff Ramsey, CEO, eMarketer



Book Description

Who Is Talking About You?




Master the art of word of mouth marketing with this fun, practical, hands-on guide.


Foreword by Seth Godin and Afterword by Guy Kawaski.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.



Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.



Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

Product Details

Hardcover: 216 pages
Publisher: Kaplan Business (November 1, 2006)
Language: English
ISBN-10: 1419593331
ISBN-13: 978-1419593338
Product Dimensions: 9.2 x 6.2 x 0.9 inches
Shipping Weight: 1 pounds
Average Customer Review: 4.5 stars based on 72 reviews.
Amazon.com Sales Rank: #2,022 in Books