Books on Marketing

This Business of Music Marketing and Promotion A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign (2nd Edition) (Hardcove This Business of Music Marketing and Promotion A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign (2nd Edition) The maxim in the music industry has always been You cant make it on talent alone, and with This Business of Music Marketing Promotion, Price : $24.95USD

Marketing of Political Parties The Marketing of Poltical Parties Political Marketing at the 2005 General Election (Hardcover (Cloth over Boards)) Marketing of Political Parties The Marketing of Poltical Parties Political Marketing at the 2005 General Election Using the British General Election of 2005 as a case study, this collection focuses on three important elements the products offered by the parties the campaign communication and the perceptions, reactions and attitudes of the voters. nbsp What is political marketing and how does it work This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements the products offered by the parties the campaign communication and the perceptions, reactions and attitudes of the voters. nbsp Introduction--Darren Lilleker, Nigel Jackson Richard Scullion 8216Are you thinking what we8217re thinking8217, or 8216Are we thinking what you8217re thinking8217 An exploratory analysis of the market-orientation of the UK parties--Robert P. Ormrod and Stefan C. M. Henneberg The 2005 UK general election and the emergence of the 8216negative brand8217--Jenny Lloyd Political marketing and the 2005 election what8217s ideology got to do with it--Heather Savigny A marketing analysis of the 2005 British general election advertising campaigns--Janine Dermody and Stuart Hanmer-Lloyd The autistic campaign the parties, the media and the voters--Ivor Gaber Banking Online the use of the Internet by political parties to build relationships with voters--Nigel A. Jackson Investigating electoral choice through a consumer as choice maker lens--Richard Scullion Local political marketing political marketing as public service--Darren G. Lilleker View from the armchair Why young people took no interest and no notice of the campaigns--Dianne Dean Conclusion was 2005 the year political marketing came of age--Darren G. Lilleker, Nigel Jackson Richard Scullion Introduction--Darren Lilleker, Nigel Jackson Richard Scullion 8216Are you thinking what we8217re thinking8217, or 8216Are we thinking what you8217re thinking8217 An exploratory analysis of the market-orientation of the UK parties--Robert P. Ormrod and Stefan C. M. Henneberg The 2005 UK general election and the emergence of the 8216negative brand8217--Jenny Lloyd Political marketing and the 2005 election what8217s ideology got to do with it--Heather Savigny A marketing analysis of the 2005 British general election advertising campaigns--Janine Dermody and Stuart Hanmer-Lloyd The autistic campaign the parties, the media and the voters--Ivor Gaber Banking Online the use of the Internet by political parties to build relationships with voters--Nigel A. Jackson Investigating electoral choice through a consumer as choice maker lens--Richard Scullion Local political marketing political marketing as public service--Darren G. Lilleker View from the armchair Why young people took no interest and no notice of the campaigns--Dianne Dean Conclusion was 2005 the year political marketing came of age--Darren G. Lille Price : $77.92USD

Audio Book : Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business - by Jay Conrad Levinson (abridged, o Too many small-and mid-sized businesses offer gold-medal quality and service, yet struggle to pay their bills and stay in business. Their only missing component is Guerrilla Marketing, a method that puts energy where the dreams are. These 100 targeted weapons add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, even for nonprofit organizations. All the weapons are inexpensive to implement and fully half of them are absolutely cost-free, a bonanza that liberates cash flow. And there are 14 powerhouse weapons that help start-up businesses and five substantial lifts to an already running operation. this indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference in your company. If you wish to return your order for any reason, we offer a full refund, less a 20% restocking fee, within 30 days of shipment on unopened orders. We do not offer refunds on gift certificates, opened orders, or past 30 days of shipment. There are no refunds on shipping fees. Please include your RMA number for your return which will help us with the return process. If you have any questions please do not hesitate to contact Member Services at 1-877-554-4332. Price : $39.95USD

Brand Hijack Marketing Without Marketing (Paperback (Trade Paper)) Brand Hijack Marketing Without Marketing brand hijack(brand h -jak) consumer takeover(synonym).The consumers act of commandeering a brand from the marketing professionals and driving its evolution. Out of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean campaign takes off with little or no conventional marketing. How do these accidents really happen, and why do they ultimately succeed or fail Welcome to marketing without marketing the emergence of the hijacked brand. Dont let the all- too-clever subtitle fool you. Far from representing the absence of marketing, this book describes the most complex sort of marketing possible, as well as the least understood. Brand Hijackoffers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses such industry crises as media saturation, consumer evolution, and the erosion of image marketing. BACKCOVER Alex Wipperfrth comes from the same zone that trend-starters and iconoclasts come from the (slightly lunatic) fringe.The ideas in Brand Hijackare stern stuff and not for the fainthearted. But they work, which is more than you can say for perhaps 90 percent of marketing communications. John Grant Mr Wipperfurth makes an intriguing case for abandoning traditional techniques. Stefan Stern, Financial Times This is not your ordinary marketing manual. With casual humor and a laid-back tone, Wipperfrth . . . offers a glimpse into Americas consumer- and ad-driven culture. Publishers Weekly Brand Hijackis a smartargument for letting customers define a brand. Fast Company Price : $13.95