Wednesday, October 17, 2007

Online Marketing Success Stories

Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today (Paperback)

List Price: $21.95
Price: $14.93 & eligible for FREE Super Saver Shipping on orders over $25.
You Save: $7.02 (32%)

Editorial Reviews

Book Description

Standing out in the turmoil of today’s Internet marketplace is a major challenge. There are many books and courses on Internet marketing; this is the only book that will provide you with insider secrets. We asked the marketing experts who make their living on the Internet every day—and they talked. Online Marketing Success Stories will give you real-life examples of how successful businesses market their products online. The information is so useful that you can read a page and put the idea into action—today!

With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through 2010, your business needs guidance from today’s successful Internet marketing veterans. Learn the most efficient ways to bring consumers to your site, get visitors to purchase, how to up-sell, oversights to avoid, and how to steer clear of years of disappointment.

We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful e-commerce marketers. This book not only chronicles their achievements, but is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to make money (or more money) with your Web site, then this book is for you.

Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. This new exhaustively researched book will provide you with a jam-packed assortment of innovative ideas that you can put to use today. This book gives you the proven strategies, innovative ideas, and actual case studies to help you sell more with less time and effort.

About the Author

Rene Richards is a published author and writer of business and finance articles for readers across educational and entrepreneurial boundaries. She and her family live in rural Alabama where she is a practicing accountant and financial services advisor.

Product Details

Paperback: 288 pages
Publisher: Atlantic Publishing Company (September 12, 2006)
Language: English
ISBN-10: 0910627657
ISBN-13: 978-0910627658
Product Dimensions: 8.9 x 6 x 0.8 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review: 5/5 based on 7 reviews. (Write a review.)
Amazon.com Sales Rank: #6,416 in Books

Wednesday, October 10, 2007

Stealing the Network

Stealing the Network: How to Own the Box [ILLUSTRATED] (Paperback)

List Price: $49.95
Price: $32.97 & this item ships for FREE with Super Saver Shipping.
You Save: $16.98 (34%)

Product Promotions

Get free two-day shipping on this item when you spend $200.00 or more on Qualifying Textbooks offered by Amazon.com. Prime members will also receive a $20 promotional certificate to be used for a future purchase. Need a promo code? Enter code TBFALLO7 at checkout.

Editorial Reviews

Amazon.com


Stealing the Network is a book of science fiction. It's a series of short stories about characters who gain unauthorized access to equipment and information, or deny use of those resources to the people who are meant to have access to them. The characters, though sometimes well described, are not the stars of these stories. That honor belongs to the tools that the black-hat hackers use in their attacks, and also to the defensive measures arrayed against them by the hapless sysadmins who, in this volume, always lose. Consider this book, with its plentiful detail, the answer to every pretty but functionally half-baked user interface ever shown in a feature film.

One can read this book for entertainment, though its writing falls well short of cyberpunk classics like Burning Chrome and Snow Crash. Its value is in its explicit references to current technologies--Cisco routers, OpenSSH, Windows 2000--and specific techniques for hacking them (the heroes and heroines of this book are always generous with command-history dumps). The specific detail may open your eyes to weaknesses in your own systems (or give you some ideas for, ahem, looking around on the network). Alternately, you can just enjoy the extra realism that the detail adds to these stories of packetized adventure. --David Wall

Slashdot.org, June 4, 2003
Stealing the Network is a refreshing change from more traditional computer books...

Product Details

Paperback: 330 pages
Publisher: Syngress; 1 edition (April 1, 2003)
Language: English
ISBN-10: 1931836876
ISBN-13: 978-1931836876
Product Dimensions: 9.1 x 7.3 x 1 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review: 4.5/5 based on 32 reviews.
Amazon.com Sales Rank: #262,091 in Books

Tuesday, October 9, 2007

Xitel INport Deluxe

Xitel INport Deluxe [Record From Your Stereo to Your Computer]

List Price: $79.95
Price: $69.99 & this item ships for FREE with Super Saver Shipping.
You Save: $9.96 (12%)

Product Features

Installing is as simple as plugging INport Deluxe into a free USB port - all of the necessary drivers automatically load from there!
Totally bypasses computer soundcards for the best possible results.
Save time and money over complex, hard to use recording solutions without sacrificing

Product Details

Product Dimensions: 3 x 8 x 9 inches ; 3 pounds
Shipping Weight: 1.6 pounds
Shipping: This item is also available for shipping to select countries outside the U.S.
ASIN: B000HE7M3M
Item model number: INPDEL-I1-X1
Date first available at Amazon.com: August 1, 2006
Average Customer Review: 4.5/5 based on 22 reviews.
Amazon.com Sales Rank: #115 in Software

Product Description

INport Deluxe builds on the huge success of INport with totally new hardware and powerful new software for even better results! Redesigned from the ground up, INport Deluxe allows users to record all of their favorite vinyl records, cassette tapes and other music from a home stereo into their computer. There isn’t an easier way to digitally save valuable audio for conversion into MP3, burning onto CD, or transferring to iPod! Simple Recording and Editing Software: INport Deluxe comes with new intuitive software that makes recording into a computer an absolute breeze. Watch as levels are automatically set and tracks are divided into individual songs. INport Deluxe also runs with all Windows compatible recording and editing software, so users can use their own favorite programs at any time. INport Deluxe is packed with the latest technology! All of INport Deluxe’s high-grade components have been carefully selected to provide an exceptionally pure and dynamic signal. From gold plated terminals through to fully customized digital processing, INport Deluxe has been built to exacting standards for fl awless performance. Amazing sound quality: INport Deluxe incorporates a totally new processor for the absolute highest level of digital audio performance. All music is recorded as an optimum signal and sent digitally to your computer for the ultimate in fi delity. You’ll be amazed at how good INport sounds! Unlike other computer audio products, INport Deluxe includes components and design features found in professional studio equipment. That’s what gives it the ability to turn your computer into a powerful recording device!

Product Description

INport Deluxe allows users to record all their favorite vinyl records and cassette tapes to a computer. There's no easier way to save your valued audio -- simply convert your tapes and records into MP3, burn them onto a CD and transfer it to iPod!

Sunday, October 7, 2007

Free Report on Internet Marketing Myth

What if the Internet Marketing Technique that you learn is a myth? I found this link that can give you free report on the topic written by Russell Brunson. All you have to do is, register at this website and you will have it. Easy!

You could also earn $1 for each person that you refer on this report and $0.50 for each person that the other person refer to. Payment will be made on paypal account on October 31st.

Here is the step to get the free report and earn some money:

1 - Visit this website : Report for IM-Myth.
2 - Register.
3 - To earn you need paypal account. If you still doesn't have one, just click here to get one for free : Get Paypal Account.
4 - Download the report.
5 - Promote it with your url in your website or blog.
6 - No more, it's done.

I hope you learn a lot from it and get extra income! Good luck!

Lead Generation for the Complex Sale

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI (Hardcover)

List Price: $24.95
Price: $16.47 & eligible for FREE Super Saver Shipping on orders over $25.
You Save: $8.48 (34%)

Editorial Reviews

Book Description


Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance.

You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to:

Align sales and marketing efforts to optimize the number of leads
Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more
Create value for the prospective customer throughout the buying process
Manage a large group of leads without feeling overwhelmed
Identify and prioritize your best prospects
Increase the percentage of leads who become profitable customers
Avoid lulls in the sales cycle
With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.

From the Inside Flap

With the complex sale emerging as the norm in today’s business-to-business environment, it’s more challenging than ever to keep a consistent stream of qualified leads in your sales pipeline. You’ve probably lost critical hours by relying on outdated methods or spinning your wheels looking for new tactics to push the sales needle forward.

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance.

You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to:

Align sales and marketing efforts to optimize the number of leads
Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more
Create value for the prospective customer throughout the buying process
Manage a large group of leads without feeling overwhelmed
Identify and prioritize your best prospects
Increase the percentage of leads who become profitable customers
Avoid lulls in the sales cycle
How to increases the percentage of leads who become profitable customers
Know how to identify and prioritize your best prospects
Ready yourself for what's next – new and promising tactics
With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources. Plus, you’ll pursue and capture future opportunities for viable leads.

In a business environment where your competition is growing and your budget is inevitably shrinking, Lead Generation for the Complex Sale gives you the power to drive a fast, optimal return on your investment and keep a steady stream of new customers coming your way.

Product Details

Hardcover: 224 pages
Publisher: McGraw-Hill; 1 edition (May 17, 2006)
Language: English
ISBN-10: 0071458972
ISBN-13: 978-0071458979
Product Dimensions: 9.1 x 6 x 0.9 inches
Shipping Weight: 1.1 pounds
Average Customer Review: 4.5/5 based on 29 reviews.
Amazon.com Sales Rank: #21,185 in Books

Friday, October 5, 2007

Adsense and Western Union

Adsense now can be withdrawn using Western Union. I think this is easier than requesting check. You can use any local Western Union agent available in your area.Choosing to receive your payments by Western Union can also cut down on the bank fees and long clearing times associated with depositing checks.

Payment by Western Union Quick Cash is currently available in the following countries and areas:

- China (Mainland)
- Malaysia
- Pakistan
- Romania
- Philippines
- Argentina
- Chile
- Peru
- Colombia

To find a Western Union agent in your area, please visit this site : Find Western Union Agent. Submit your address and select 'Quick Cash' in the 'Product' drop-down box. It is recommended for you to confirm whether the agent offer Quick Cash service. Google will update on more option in the future. Payment still will be made using US dollars but can be converted into your local currency at most Western Union agent.

To start receiving your adsense payment using Western Union, just click here to follow the instruction : Western Union Payment.

PayPal For Dummies

List Price: $21.99
Price: $16.49 & eligible for FREE Super Saver Shipping on orders over $25.
You Save: $5.50 (25%)

Editorial Reviews

Book Description


Here's how PayPal can help your business succeed
E-mail money, save money, make money, and enhance your Web site

PayPal's a practical partner, and this handy handbook introduces you to its many identities. It can act as your banker, charge card, cashier, shipping clerk, and a whole lot more. Here's how to set up and use your account, plus tips on adding PayPal to your business Web site and even exploring its PayPal Web Services.

Discover how to

=Establish the account you need
=Use PayPal like an ATM
=Set up multi-user access
=Accept payments in multiple currencies
=Ship merchandise using PayPal
=Create a shopping cart and buttons


About the Author

Victoria Rosenborg is co-owner of Small Business Online, a developer of e-commerce and marketing Web sites for small businesses. She's a recognized expert on e-commerce and e-publishing.

Product Details

Paperback: 430 pages
Publisher: For Dummies (April 1, 2005)
Language: English
ISBN-10: 0764583921
ISBN-13: 978-0764583926
Product Dimensions: 9.1 x 7.4 x 1 inches
Shipping Weight: 1.5 pounds
Average Customer Review: 4.5/5 based on 2 reviews.
Amazon.com Sales Rank: #182,241 in Books

Thursday, October 4, 2007

Paypal for Malaysia

It's not until recently that Paypal has announced transfer and withdraw money has been availabe to Malaysia (and some other countries) I was overjoyed! I have some fund in there that I wish to withdraw and this is a good chance!

So the next thing I do is log into my paypal account and tried to add a card. Unfortunately, paypal doesn't accept CC from Malaysia with Mastercard, they want the one with Visa. This is annoying! I only have one CC and it's NexG from AMBG.

Next thing I know, I have to spend my time researching for a debit card. Luckily, I found several option. After considering a few factor like cost, bank location, I made my decision. So, if you're facing the same trouble, you could get a Public Bank Visa Electron. I am doing the same thing. It will cost you around RM25 MYR (that's not include some other cost but still cheap after being add) And if you're still blur what paypal is or want an account, just click here to register. You could obtain a free account for personal use. Just make sure you have a credit card or you'll cry like I did before! Happy trading!

Sign up for PayPal and start accepting credit card payments instantly.

The Wall Street Journal Online

The Wall Street Journal Online: One-Year Online Subscription

List Price: $99.00
Price: $89.99 & this item ships for FREE with Super Saver Shipping.
You Save: $9.01 (9%)

System Requirements

Platform: Linux, Apple, Windows NT / 98 / 2000 / Me / 95 / Vista, Macintosh, Linux, Unix
Media: CD-ROM

Product Features

=Scoops and updated news all day, every day.
=Journal archives not available on the free web.
=Tracking of the industries that matter most to you.
=Access 24/7 whenever and wherever you are.
=Email articles to your colleagues and friends.

Product Details

Shipping Weight: 4.8 ounces
Shipping: This item is also available for shipping to select countries outside the U.S.
ASIN: B00004ZAZM
Date first available at Amazon.com: October 9, 2000
Average Customer Review: 3/5 based on 26 reviews.
Amazon.com Sales Rank: #2,710 in Software

Product Description

Amazon.com Review


It's a newspaper, it's a Web site--it's all of the information that comes rolled up in every edition of The Wall Street Journal and much more, available online. Anyone who wants to stay on top of U.S. and international news, especially economic and technology-oriented stories, will find The Wall Street Journal Online to be a valuable asset. Forbes has called it "simply the best business news site on the Web."
The interactive Journal delivers stock quotes on demand, continually updated news, a customized news- and portfolio-tracking service, access to extensive archives, and "briefing books" for 22,000 companies and more than 7,000 U.S. mutual funds.

Readers who are familiar with the print edition will not be surprised by the interactive Journal's personality: it looks a lot like the paper version, and it's just as staid as its paper counterpart. Navigation is intuitive and ease of use is... easy.

Unlike the print journal, this version follows you to work and around the world. All you need is your password and laptop to carry this invaluable business partner to any meeting, anywhere. --Stefanie Durbin

Wednesday, October 3, 2007

Microsoft Lifecam VX-1000

List Price: $29.95
Price: $27.67 & this item ships for FREE with Super Saver Shipping.
You Save: $2.28 (8%)

Technical Details

=Windows Live Call Button for use with Windows Live Messenger
=Universal Attachment Base fits on most monitors, or sits directly on desk
=Simple set-up and one-touch calling
=Flexible six-foot cable
=Compatible with leading instant messaging software

Product Details

Product Dimensions: 2 x 2 x 2.8 inches ; 13.1 ounces
Shipping Weight: 1 pounds
Shipping: Currently, item can be shipped only within the U.S.
Note: Gift-wrapping is not available for this item.
ASIN: B000GE9XQ2
Item model number: 64L-00003
Average Customer Review: 4.5/5 based on 31 reviews.
Amazon.com Sales Rank: #131 in Electronics

Product Description

From the Manufacturer


Share life as it happens--it’s easy with the Microsoft LifeCam VX-1000.
With simple setup and one-touch calling, the Microsoft LifeCam VX-1000 makes it easier than ever to see and hear your friends and family over the Internet. It has been optimized for Windows Live Messenger, a simple instant messaging program that lets you send audio and video messages over the Web and hold live video calls.

See the Smiles

+ Superior video and photo quality
+ Video effects
+ Automatically adjusts for low-light conditions
+ Hear the laughter
+ Built-in microphone


Product Description

With simple setup and one-touch calling, the Microsoft LifeCam VX-1000 makes it easier than ever to see and hear your friends and family over the Internet. Hear sounds and voices as if they were in the room with you. See clear live video images. Experience a new dimension in communication. The LifeCam VX-1000 is optimized for use with Microsoft Windows Live Messenger, so you can share life as it happens. Easily start a video chat by pressing the Windows Live Call Button, and clicking an Online Contact. Crystal-clear video conversation is now possible with more than 200 million contacts in nearly every country in the world. The long, flexible cable gives you more room to move System Requirements - Windows XP Pro, Home, Media Center Edition, Tablet PC Edition, Hard Disk Space, 300 MB free, Sound card with speakers or headphones, Pentium II 550 MHz (Pentium 4 1.4 GHz recommended) or higher, 4 speed CD-ROM drive or faster, Display adapter capable of 800 600 resolution or higher, 16-bit color depth or higher, 2 MB or more video memory, Keyboard and Microsoft Mouse or compatible pointing device, Auto Update required for one-touch blogging, Internet access required, Internet functions (post to Windows Live Spaces, send in e-mail, video calls), Internet Explorer 6.0 or later browser software required for installation, 25 MB hard-drive space typically required (users can maintain other default Web browsers after installation), Access to the Internet via an internet service provider Dimensions - Height 2.7 x Width 2.18 x Depth 2.0 inch Weight - 3.3 ounces

Tuesday, October 2, 2007

Bluetooth Headset with Multipoint Technology

Plantronics Voyager 510 Bluetooth Headset with Multipoint Technology [Retail Packaged]

List Price: $99.95
Price: $41.99 & this item ships for FREE with Super Saver Shipping.
You Save: $57.96 (58%)

Product Features

=Windsmart Technology allows you to seamlessly switch between two Bluetooth® devices
=Noise-canceling microphone for superior sound quality
=Up to 6 hours talk time and up to 100 hours standby time
=One-touch call answer/end, last number redial and voice activated dialing
=Compatible with Bluetooth devices supporting the headset or hands-free profile

Product Details

Product Dimensions: 4 x 2.5 x 0.8 inches ; 5.6 ounces
Shipping Weight: 4 ounces (View shipping rates and policies)
Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
Note: Gift-wrapping is not available for this item.
ASIN: B0009B0IX4
Item model number: VOYAGER 510
Average Customer Review: 4.5/5 based on 1377 reviews.
Amazon.com Sales Rank: #1 in Cell Phones & Service

Product Description

Amazon.com Product Description


For the ultimate in wireless freedom, look no further than the Plantronics Voyager 510 Bluetooth Headset, which represents a generational leap in Bluetooth headset technology. The 510 is comfortable and light enough for all day wear, and it offers unprecedented clarity and sound quality. These are great features, but the real revolution involves Plantronics' exclusive "Multipoint" technology, which allows the headset to function as a powerful communication solution for up to two Bluetooth devices.

With Multipoint technology you can switch between your voice-enabled Bluetooth mobile phone, PDA or laptop. The headset's "smart" technology knows which device you are using and allows you to take calls from any device at the touch of a button. With the optional Plantronics Bluetooth Deskphone Adapter you can even switch between your office phone and your Bluetooth mobile phone. You'll never need to use a dedicated "landline" phone headset again.

The 510 features a noise-canceling microphone for clearer conversations, and it folds for easy storage. The boom also swivels for perfect positioning on either ear. One-touch call control buttons are placed for easy access, and you can easily redial the last number dialed and initiate voice-activated calls from the headset. Because the 510 is Bluetooth-enabled (it supports the Bluetooth 1.2 specification) you can roam up to 33 feet from your Bluetooth device. Meanwhile, the 510 supports adaptive frequency hopping (AFH) which helps avoid interference from wi-fi networks. Ample talk time is provided by the built-in rechargeable battery; you'll get up to 6 hours talk time and up to 100 hours of standby time.



Product Description

The lightweight and versatile Plantronics Voyager 510 Bluetooth Headset delivers all-day wearing comfort, clearer voice transmission and superior sound quality. With exclusive Multipoint Technology, your headset seamlessly transforms into a powerful communication solution for up to two Bluetooth devices. For the ultimate in wireless freedom, look no further than the Plantronics Voyager 510 Bluetooth Headset, which represents a generational leap in Bluetooth headset technology. The 510 is comfortable and light enough for all day wear, and it offers unprecedented clarity and sound quality. With Multipoint technology you can switch between your voice-enabled Bluetooth mobile phone, PDA or laptop. The headset's smart technology knows which device you are using and allows you to take calls from any device at the touch of a button. The 510 features a noise-canceling microphone for clearer conversations, and it folds for easy storage. The boom also swivels for perfect positioning on either ear. One-touch call control buttons are placed for easy access, and you can easily redial the last number dialed and initiate voice-activated calls from the headset. Because the 510 is Bluetooth 1.2 specification enabled, you can roam up to 33 feet from your Bluetooth device. Meanwhile, the 510 supports adaptive frequency hopping (AFH) which helps avoid interference from wi-fi networks. Ample talk time is provided by the built-in rechargeable battery.


Important Information

Legal Disclaimer

Warranty does not cover misuse of product.

Monday, October 1, 2007

Connected Marketing

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution (Paperback)

List Price: $38.95
Price: $30.02 & this item ships for FREE with Super Saver Shipping.
You Save: $8.93 (23%)

Product Promotions

Get free two-day shipping on this item when you spend $200.00 or more on Qualifying Textbooks offered by Amazon.com. Prime members will also receive a $20 promotional certificate to be used for a future purchase. Need a promo code? Enter code TBFALLO7 at checkout.

Editorial Reviews

Book Description


Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers.

Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling Anatomy of Buzz) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people).

Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

* Focuses on the consumer to consumer approach to marketing: word of mouth
* Advises on ways to create an epidemic demand for a new product or service
* Shows how to identify and form relationships with socially infectious individuals in order to convey the marketing message

About the Author

Justin Kirby, MD of Digital Media Communications Ltd (DMC) based in London and Sydney
Justin started his career in the mid-80s working on ground-breaking multimedia installation projects, including the famous Herbie Hancock video robotics models. In 1994 Justin founded DMC, the experts in planning, seeding and tracking online viral and buzz marketing campaigns for major brands, including Diesel, EA Sports, Eidos, Levi's, Mates, Mazda, MTV, Sony Ericsson, Ubi Soft, Virgin and Xbox. Dr Paul Marsden is a consultant social psychologist for the London School of Economics, specialising in the dynamics of fashions and fads. With a PhD in social contagion and a background in marketing, his expertise is in generating and managing positive word of mouth for new products.

Product Details

Paperback: 216 pages
Publisher: Butterworth-Heinemann (September 9, 2005)
Language: English
ISBN-10: 075066634X
ISBN-13: 978-0750666343
Product Dimensions: 9.1 x 6 x 1 inches
Shipping Weight: 1.1 pounds
Average Customer Review: 5/5 based on 2 reviews.
Amazon.com Sales Rank: #311,100 in Books