Sunday, September 30, 2007

Search Marketing Standard [MAGAZINE SUBSCRIPTION]

Price: $15.00 ($3.75/issue) & eligible for FREE Super Saver Shipping on orders over $25.
Issues: 4 issues / 12 months

Product Description

About this Title

Search Marketing Standard is the first and only periodical completely devoted to the world of search marketing. It covers pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics.

Amazon.com

Search Marketing Standard is the first magazine that search marketers can call their own. The ever-growing demand for search marketing services and information has led to a need for a specialized magazine dedicated to make this knowledge easily accessible. Here at Search Marketing Standard, we have stepped up to the challenge and set out to create the first quarterly publication for the search marketing industry.
Search Marketing Standard is devoted completely to the world of search marketing. It covers pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics. Each publication features articles and advice from leading experts in the field, interviews with the who’s-who of the industry, reviews of the most popular tools and services, latest news and trends, and much more.

Whether you are a professional search marketer constantly on a quest to improve your knowledge and expertise or a business owner trying to take advantage of the great potential search advertising has to offer, you will find the information you need in our magazine.

Product Details

Format: Magazine
Shipping: Currently, item can be shipped only within the U.S.
Publisher: Search Marketing Standard Inc
ASIN: B000EQIF5W
Note: Gift-wrapping is not available for this item.
Average Customer Review: 5/5 based on 8 reviews.
Amazon.com Sales Rank: #1,265 in Magazines

Friday, September 28, 2007

Book : Naked Conversations

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Hardcover)

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Editorial Reviews

Amazon.com
About the Authors:



Robert Scoble helps run Microsoft’s Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble’s blog has earned acclaim in Fortune magazine, Fast Company, and The Economist.

Shel Israel played a key strategic role in introducing some of technology’s most successful products, including PowerPoint, FileMaker, and Sun Microsystems workstations.He’s been an expert on innovation for more than twenty years.

An Excerpt from Naked Conversations:

Bloggings's Six Pillars: There are six key differences between blogging and any other communications channel. You can find any of them elsewhere. These are the Six Pillars of Blogging:

1.Publishable.Anyone can publish a blog.You can do it cheaply and post often. Each posting is instantly available worldwide.

2.Findable. Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.

3.Social. The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders.

4.Viral. Information often spreads faster through blogs than via a newsservice. No form of viral marketing matches the speed and efficiency of a blog.

5.Syndicatable. By clicking on an icon, you can get free "home delivery" of RSS- enabled blogs into your e-mail software. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last- generation method of visiting one page of one web site at a time looking for changes.

6.Linkable. Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogosphere every day.

You can find each of these elements elsewhere. None is, in itself, all that remarkable. But in final assembly, they are the benefits of the most powerful two-way Internet communications tool so far developed.

Product Details

Hardcover: 272 pages
Publisher: Wiley (January 2006)
Language: English
ISBN-10: 047174719X
ISBN-13: 978-0471747192
Product Dimensions: 9.1 x 6.3 x 1.1 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review: 4.5/5 based on 41 reviews. (Write a review.)
Amazon.com Sales Rank: #19,503 in Books

Thursday, September 27, 2007

Jim Cramer's Real Money

Jim Cramer's Real Money: Sane Investing in an Insane World (Hardcover)

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Product Details

Hardcover: 320 pages
Publisher: Simon & Schuster (March 29, 2005)
Language: English
ISBN-10: 0743224892
ISBN-13: 978-0743224895
Product Dimensions: 9.3 x 6.4 x 1.2 inches
Shipping Weight: 1.1 pounds
Average Customer Review: 4/5 based on 239 reviews.
Amazon.com Sales Rank: #555 in Books

Wednesday, September 26, 2007

50 Most Influential Bloggers

It’s been a while since I can make a real post. It’s true that I post everyday but none of the post are real to me (real post considered written by me instead of just promoting product :p) Anyway, I come across this site long ago but never have a chance to blog it. Considering I’m free right now, I’ll take this chance to blog this.

This is considered as old news but I think there’s nothing wrong with promoting it. NxE’s Fifty Most Influential Bloggers consist of the list of fifty bloggers (what else?) that not just received lots of hits per day but their blog also contains information that could help us in the world of WWW. The list included names like Matt Cutts (Google Executive – I love his blog!), John Chow (his blog is making money by telling people how to make money), Jeremy Wright (co-founder and CEO of b5media) and Kevin Rose (one of co-founder of Digg)

Although there’s critics on the list contains blogger that specialist mostly on WWW, I don’t think that’s an issue. For me, the Internet is conquered by the ones who know more on IT, so that’s why they’re influential, if you understand what I meant.

To visit the blogger’s blog, you can visit Northeast.com.

Tuesday, September 25, 2007

Word of Mouth Marketing

Word of Mouth Marketing: How Smart Companies Get People Talking (Hardcover)

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Editorial Reviews

Review

“A quick, practical, and extremely useful guide to word of mouth marketing.”
— Emanuel Rosen, author of The Anatomy of Buzz



“As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time.”

— Jonah Bloom, Executive Editor, Advertising Age



“It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life.”

— Bob Garfield, Host, NPR's On The Media



“No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.”

— Peter Fader, Professor, Wharton School of Business



“A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company.”

— Ed Keller and Jon Berry, the Keller Fay Group, authors of The Influentials



“It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend.”

— Brad Santeler, Director, Kimberly-Clark



“The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. No hype. No smoke and mirrors. No overblown promises.”

— Don E. Schultz, Professor Emeritus-in-Service, Northwestern University



“Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way.”

— Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists



“There is no wasted word in this practical guide. Pure nuts-and-bolts how-to’s for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best.”

— George Silverman, author of The Secrets of Word-of-Mouth Marketing



“Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE roadmap to what drives it.”

— MaryLee Sachs, Chairman, US, Hill & Knowlton, Inc.



“Forget the overinflated hype that characterizes many business books. Andy has written a ‘real world’ guide.”

— Paul M. Rand, Partner, Global Chief Development and Innovation Officer, Ketchum



“There is a wrong way and a right way to market in a networked world. Andy lays out simple steps to ethical and effective messaging.”

— Shawn Gold, Senior Vice President, MySpace



“Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.”

— Geoff Ramsey, CEO, eMarketer



Book Description

Who Is Talking About You?




Master the art of word of mouth marketing with this fun, practical, hands-on guide.


Foreword by Seth Godin and Afterword by Guy Kawaski.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.



Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.



Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

Product Details

Hardcover: 216 pages
Publisher: Kaplan Business (November 1, 2006)
Language: English
ISBN-10: 1419593331
ISBN-13: 978-1419593338
Product Dimensions: 9.2 x 6.2 x 0.9 inches
Shipping Weight: 1 pounds
Average Customer Review: 4.5 stars based on 72 reviews.
Amazon.com Sales Rank: #2,022 in Books

Monday, September 24, 2007

Microsoft Exchange Server 2007

Microsoft Exchange Server 2007 Administrator's Pocket Consultant (Pro Administrator's Pocket Consultant) (Paperback)

List Price: $29.99
Price: $19.79 & eligible for FREE Super Saver Shipping on orders over $25.
You Save: $10.20 (34%)

Editorial Reviews

Book Description

The fast-answers, daily administration guide to Microsoft Exchange Server 2007. This pocket-sized reference features concise tables, listings, and step-by-step instructions for concise, accurate answers on the spot.

From the Publisher

Key Book Benefits:
-Provides fast facts and immediate reference for administering Exchange Server 2007
-Delivers must-know details and procedures for installing, migrating to, administering, and troubleshooting Exchange Server 2007
-Features concise tables, easy-to-scan lists, and step-by step instructions for the answers you need, wherever you need them

Product Details

Paperback: 560 pages
Publisher: Microsoft Press (January 31, 2007)
Language: English
ISBN-10: 0735623481
ISBN-13: 978-0735623484
Product Dimensions: 7.9 x 5.4 x 1.4 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review: 5 stars based on 4 reviews. (Write a review.)
Amazon.com Sales Rank: #13,225 in Books

Friday, September 21, 2007

Counter Hack Reloaded

Counter Hack Reloaded: A Step-by-Step Guide to Computer Attacks and Effective Defenses (2nd Edition) (The Radia Perlman Series in Computer Networking and Security) (Paperback)

List Price: $59.99
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Product Promotions

Get free two-day shipping on this item when you spend $200.00 or more on Qualifying Textbooks offered by Amazon.com. Prime members will also receive a $20 promotional certificate to be used for a future purchase. Need a promo code? Enter code TBFALLO7 at checkout.

Product Details

Paperback: 784 pages
Publisher: Prentice Hall PTR; 2 edition (December 23, 2005)
Language: English
ISBN-10: 0131481045
ISBN-13: 978-0131481046
Product Dimensions: 9.2 x 6.9 x 1.4 inches
Shipping Weight: 2.4 pounds
Average Customer Review: 5 stars based on 37 reviews.
Amazon.com Sales Rank: #12,296 in Books

Editorial Reviews

Amazon.com

In defending your systems against intruders and other meddlers, a little knowledge can be used to make the bad guys--particularly the more casual among them--seek out softer targets. Counter Hack aims to provide its readers with enough knowledge to toughen their Unix and Microsoft Windows systems against attacks in general, and with specific knowledge of the more common sorts of attacks that can be carried out by relatively unskilled "script kiddies." The approach author Ed Skoudis has chosen is effective, in that his readers accumulate the knowledge they need and generally enjoy the process.

The best part of this book may be two chapters, one each for Windows and Unix, that explain the essential security terms, conventions, procedures, and behaviors of each operating system. This is the sort of information that readers need--a Unix person getting into Windows administration for the first time needs an introduction to the Microsoft security scheme, and vice versa. A third chapter explains TCP/IP with focus on security. With that groundwork in place, Skoudis explains how (with emphasis on tools) attackers look for vulnerabilities in systems, gain access, and maintain their access for periods of time without being discovered. You'll probably want to search online resources for more specific information--Skoudis refers to several--but this book by itself will provide you with the vocabulary and foundation knowledge you need to get the details you want. --David Wall

Wednesday, September 19, 2007

Polycom SoundStation2W

Polycom SoundStation2W Wireless Table-Top Conference Phone

Technical Details

=Acoustic Clarity technology for superior sound; 150-foot range
=2.4 GHz/1.9 GHz wireless technology with voice-encryption security
=12-hour talk time using supplied lithium-ion battery
=Supports instant cell-phone connectivity and conferencing
=Full duplex audio, convenient console indicators, wall mountable

Product Details

Product Dimensions: 8 pounds
Shipping Weight: 8 pounds (View shipping rates and policies)
Shipping: Currently, item can be shipped only within the U.S.
Amazon.com Sales Rank: #4,084 in Electronics

* Not all mobile phone models support the SoundStation2W mobile phone connector. Conferences using some mobile phone models may experience diminished audio quality or other functionality. Current supported cell phones:

-Blackberry 7100T
-Nokia 3650
-Nokia 6800
-Nokia 6820
-Nokia 6310i
-Nokia 6100
-Palm Tungsten W
-Samsung 670
-Sharp GX20
-Sharp GX30
-Sony Ericsson K700i
-Sony Ericsson Z600
-Sony Ericsson T610

1. Computer calling cable included with SoundStation2W EX model, optional on other models
2. SoundStation2W uses a cable that connects to a standard 2.5mm headset connector. If your mobile phone model does not support this type of connection you will need an adapter (not included).

Product Description

Now there's a conference phone without cords that gives you the freedom to conference anywhere team collaboration is important - even in rooms where there are no phone lines. With superior voice quality to the award winning SoundStation, proven 2.4 GHz or 1.9 GHz wireless technology, added security of voice encryption, up to 24 hours of talk time, and the ability to dial through a cell phone, the SoundStation2W Series is the new standard for everyday conferencing.SoundStation2W delivers voice quality that is twice as loud and provides twice the microphone sensitivity as the original SoundStation enabling clearer natural, two-way conversations. The secure and proven 2.4 GHz or 1.9 GHz platforms provide simple and robust wireless capability with any analog phone line. With reliable 150 foot wireless roaming from the base station, wireless frequency hopping to avoid interference, and a long lasting Lithium-ion battery, the SoundStation2W truly meets today's needs for excellent voice quality and usage flexibility.SoundStation2W is also the first phone that combines cell phone convenience and Polycom voice quality. The standard headset cable provided enables users to instantly connect their cell phone to the conference phone. This mode gives users the option to dial directly through a cell phone or transfer between handset and conference phone mode during a conversation. Because the call is dialed through the cellular network, there is no need for an analog phone line - providing true portability and wireless freedom!igned to be used where you need it, because the conference room isn't always enough!

Tuesday, September 18, 2007

Panasonic Wireless Network Camera and Pet Cam

Panasonic Wireless Network Camera and Pet Cam (BL-C20A)

List Price: $199.00
Price: $124.99 & this item ships for FREE with Super Saver Shipping.
You Save: $74.01 (37%)

Technical Details

* 802.11b Wireless Technology
* Just Plug It In and Play
* Sensor Recording and Email Alerts

Product Details

Product Dimensions: 7 x 9 x 3.5 inches ; 4 pounds
Shipping Weight: 2 pounds (View shipping rates and policies)
Shipping: Currently, item can be shipped only within the U.S.

Product Description

Box Contents: Wireless/Wired Network Camera, bracket, power supply, mounting hardware, CD-ROM, software and instructions.

There's a wise saying, "Be safe rather than sorry." The Panasonic BL-C20A Wireless/Wired Network Camera is designed to help you keep watch of anything inside your home using your PC. Use it to view your children or the new baby while you sit in another room. This color surveillance camera allows remote video monitoring of a home or business; Remote home and business surveillance just got a lot more affordable. Wireless installation is playing an ever increasing role in flexible communication, and this Panasonic is compatible with a wireless system based on IEEE 802.11b/g (wired use via Ethernet cable is also available) for viewing on your computer monitor. Receive an e-mail image when the home security camera detects motion -- you'll always know what's going on at home or at your business. The 10X digital zoom and color night viewing makes sure you don't miss a detail. It's easy to install, easy to operate and requires no additional software for viewing on your PC. Indoor use only.

Server Features: Image Buffer--About 250 frames (320 x 240, standard image quality). Image transfer via e-mail (SMTP) or FTP. View snapshots and control them from a compatible cellular phone. Supports up to 12 cameras. IPv4. Multi-Language Interface--English, German, Spanish, Italian, French and Japanese.

Camera Features: 1/4 320,000 pixel CMOS image sensor. 10 digital zoom. Viewing Angle--53° horizontal, 41° vertical. Auto exposure Aperture - F2.8. Illumination - 10 - 10,000 lux (normal), 4-10,000 lux (night view). Motion Sensor with Email Alert. Auto & manual White Balance. Network Connection - RJ45 Ethernet (10Base-T/100Base-X). System Requirements - Windows 98SE, 2000, ME and XP; Internet Explorer 6.0 or later. Camera Dimensions(WxHxD) - 3-3/8

Monday, September 17, 2007

Writing for Multimedia and the Web

Writing for Multimedia and the Web, Third Edition: A Practical Guide to Content Development for Interactive Media (Paperback)

List Price: $34.95
Price: $23.07 & eligible for FREE Super Saver Shipping on orders over $25.
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Editorial Reviews

Review
Writing for Multimedia and the Web is essential reading for anyone who wants to work and create in these competitive arenas. Tim Garrand has created an incredibly useful 'bible' of case studies for this exploding electronic frontier.
Matthew Costello, writer of the games: The 7th Guest, Just Cause, and Pirates of the Caribbean and co-creator of Zoog Disney, on TV and online.

Tim Garrand has done it again! This latest update of Writing for Multimedia and the Web includes all you need to know to get started as an interactive writer or improve your current skills. If you think it's just about good writing think again. Tim reveals how all forms of interactive writing are deeply linked to the design and flow of a game, web site or blog experience. A must read!
David Riordan, Convergence Director - Random 1

A better title for this book might be, Writing for the 21st Century. When it comes to multimedia & the Web, Garrand not only provides a wealth of behind-the-scenes information on current products, but he makes clear that the written wordand its medium-appropriate manipulationis responsible for their impact. Anyone considering a writing career should either get his book, or have access to a good time machine.
Anne Collins-Ludwick, scriptwriter/producer for Nancy Drew PC games

Writing for Multimedia and the Web is excellent the best reference I've seen on writing for both types of computer applications.
James Carter, Ph.D, Harvard Universit

"Writing for Multimedia and the Web, is logically ordered, and clearly written with strong examples. It comes with solid CD-ROM supporting material. For those who have a solid grasp of their craft, but feel uncertain about about the world of media convergence, I recommend the Garrand book" -Bruce McKenna, Canadian Screenwriter


Garrands Writing for Multimedia and the Web is the best textbook Ive found for examining the theory and practice of multimedia writing. The text is straightforward, and the case studies and tolls facilitate student achievement. Ive tried several other texts for my Writing and Multimedia course, but I always return to Garrand. His book sets the standard in the field.
-Michael Huntsberger, Ph,D., University of Oregon

Writing for Multimedia and the Web is really working well for a college course I teach titled, Writing and Interactive Design. I have used the text for more than 5 years and it is the best book overall that I have seen that is a good balance of application an theory.
-Ken Lodge, Oregon Research Institute. Applied Computer Simulation Lab


Writing for Multimedia and the Web is the book for rank beginners and experienced professionals alike, for the neophyte student of the traditional media writers who want to expand their skills. Teachers will find it invaluable as a text and scholars will appreciate the way Garrand integrates theory with application. How can he accomplish so much for such a varied audience? With a smart balance of interviews, explanation, and examples. The novice can work his way through from the beginning, where Garrand, patiently supplies a succinct overview of the field, replete with definitions and an easy to understand description of where the media writer fits into this dizzying process. The veteran writer, on the other hand, will enjoy the first hand accounts and insights about approaches and processes from the numerous writers that Garrand interviewed for his book.
Tim Garrands Writing for Multimedia and the Web continues to be the must have book for any writer, aspiring or otherwise, student or teacher interested in this burgeoning field.
-Dr. Gregg Bachman, Chair, Department of Communication,
The University of Tampa

Book Description

Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media.

Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design.

New Sections and Completely Updated Chapters:
*Writing a corporate web site: T. Rowe Price
*Creating blogs and podcasts
*Web writing tips from usability experts
*Optimizing text for web search engines
*Defining the user with use cases and user scenarios
*Dealing with web editors
*Software for organizing and writing interactive media content
*Script formats for all types of multimedia and web projects
*Writing careers

*The case studies explain real-life lessons and professional savvy through the experiences of interactive writing pros
*The first-time glossary provides a quick-and-easy way to learn essential web writer lingo
*Gain access to pro's personal views though reading first-person interviews with successful interactive designers and writers

Product Details

Paperback: 520 pages
Publisher: Focal Press; 3 edition (July 21, 2006)
Language: English
ISBN-10: 0240808223
ISBN-13: 978-0240808222
Product Dimensions: 9.5 x 7.4 x 1 inches
Shipping Weight: 2.5 pounds

Windows Vista Inside Out (Paperback)

List Price: $49.99
Price: $32.99 & this item ships for FREE with Super Saver Shipping.
You Save: $17.00 (34%)

Editorial Reviews

Book Description
Written by the authors of the immensely popular Microsoft Windows XP Inside Out, this book packs hundreds of timesaving solutions, troubleshooting tips, and workarounds for using the latest version of the Microsoft Windows operating systemall in concise, fast-answer format. Dig into the work-ready tools and resources that help you take your Windows Vista experience to the next level. Get the answers you need to use the new features of Windows Vista, including the sidebar and gadgets, and the Windows slideshow. Youll also discover how to use new features in Microsoft Windows Media Player and Microsoft Internet Explorer 7. Get up-to-date information on how to configure and customize your desktop, how to use new security-enhanced features, and more.

From the Publisher
Key Book Benefits:
-Award-winning INSIDE OUT format makes hundreds of tips, tricks, and workarounds easy to find and easy to use -Includes coverage of new features in Windows Vista, Windows Media Player, and Internet Explorer 7 -Details how to configure and customize your desktop and how to use security-enhanced features -Includes a companion CD with tools, eBooks, and more

Product Details

Paperback: 1132 pages
Publisher: Microsoft Press; Pap/Cdr edition (January 18, 2007)
Language: English
ISBN-10: 0735622701
ISBN-13: 978-0735622708
Product Dimensions: 8.9 x 7.4 x 2.1 inches
Shipping Weight: 3.6 pounds

Thursday, September 13, 2007

Palo Alto Marketing Plan Pro 9.0

List Price: $179.00
Price: $144.99 & this item ships for FREE with Super Saver Shipping.
You Save: $34.01 (19%)

System Requirements

Platform: Windows 98 / Me / 2000 / NT / XP
Media: CD-ROM
Item Quantity: 1

Product Features

=Develop the best strategy for your business
=Impress your audience with automatic, professional formatting
=Step-by-step expert guidance
=Track your performance and attain your goals
=Plan and manage your marketing schedule and budget

Product Details

Product Dimensions: 3 pounds
Shipping Weight: 2.5 pounds
Shipping: Currently, item can be shipped only within the U.S.

Product Description

Marketing Plan Pro is designed to make the marketing planning process faster and easier, while still producing a professional plan that will be respected by business colleagues. Marketing Plan Pro has been the market leader for seven years running. If you need to finish your plan and accomplish your goal in the most professional and most efficient way possible, Marketing Plan Pro is for you.

Product Description

Marketing Plan Pro 9 is the easiest way to create a practical, successful marketing plan. If you need to finish your plan and accomplish your goal in the most professional and most efficient way possible, Marketing Plan Pro is for you. You can produce a professional plan that will be respected by business colleagues, in just a few clicks. Five unique outlines, and a new Plan Setup Wizard make it easy to tailor Marketing Plan Pro to fit your needs. Develop the best strategy for your business, define your positioning and impress your audience with automatic, professional formatting. With its step-by-step expert guidance, you'll handle budgeting, track your performance and attain your goals. Plan and manage your marketing schedule and budget, and implement your strategy for a better profit. Option for two full years of monthly financial reporting and an option for quarterly reports Step-by-step tools help users create a mission statement, executive summary & SWOT analysis EasyPlan Wizard enables the inpxperienced marketer to create a practical plan - Open a sample marketing plan and view the Plan Setup summary to see if it's a good match for your business. You can then make specific changes to the sample to tailor your needs Included Free - The 22 Immutable Laws of Branding by Al and Laura Reis, two of the world's best-known marketing strategists