Showing posts with label Email Marketing. Show all posts
Showing posts with label Email Marketing. Show all posts

Sunday, October 7, 2007

Lead Generation for the Complex Sale

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI (Hardcover)

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Editorial Reviews

Book Description


Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance.

You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to:

Align sales and marketing efforts to optimize the number of leads
Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more
Create value for the prospective customer throughout the buying process
Manage a large group of leads without feeling overwhelmed
Identify and prioritize your best prospects
Increase the percentage of leads who become profitable customers
Avoid lulls in the sales cycle
With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.

From the Inside Flap

With the complex sale emerging as the norm in today’s business-to-business environment, it’s more challenging than ever to keep a consistent stream of qualified leads in your sales pipeline. You’ve probably lost critical hours by relying on outdated methods or spinning your wheels looking for new tactics to push the sales needle forward.

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance.

You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to:

Align sales and marketing efforts to optimize the number of leads
Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more
Create value for the prospective customer throughout the buying process
Manage a large group of leads without feeling overwhelmed
Identify and prioritize your best prospects
Increase the percentage of leads who become profitable customers
Avoid lulls in the sales cycle
How to increases the percentage of leads who become profitable customers
Know how to identify and prioritize your best prospects
Ready yourself for what's next – new and promising tactics
With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources. Plus, you’ll pursue and capture future opportunities for viable leads.

In a business environment where your competition is growing and your budget is inevitably shrinking, Lead Generation for the Complex Sale gives you the power to drive a fast, optimal return on your investment and keep a steady stream of new customers coming your way.

Product Details

Hardcover: 224 pages
Publisher: McGraw-Hill; 1 edition (May 17, 2006)
Language: English
ISBN-10: 0071458972
ISBN-13: 978-0071458979
Product Dimensions: 9.1 x 6 x 0.9 inches
Shipping Weight: 1.1 pounds
Average Customer Review: 4.5/5 based on 29 reviews.
Amazon.com Sales Rank: #21,185 in Books

Wednesday, August 29, 2007

Lucrative List Building

Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online (Paperback)

List Price: $13.95
Price: $11.16 & eligible for FREE Super Saver Shipping on orders over $25.
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Book Description

Praise for Lucrative List Building... "Glen is without a doubt a 'List Building Genius!' If you want to quickly explode your list and fill your pockets with cold-hard cash, he's definitely a Must read, Must hear, and Must see!" -Matt Bacak, The Powerful Promoter, www.promotingtips.com, Atlanta, GA "Lucrative List Building is a testament to Glen's profound grasp of email marketing. Internet Marketers everywhere would do well to read this book." -Jason Oman, #1 Best Selling Author, Conversations with Millionaires, www.JasonOman.com "I have built my entire online business using list building and relationship marketing strategies. Over the years, I have identified a select few experts in this industry, and having met Glen Hopkins in person, I can tell he is the real deal. Anyone looking to learn the power of list building needs to learn from Glen. His strategies can help you double your profits in 90 days." -Mike Filsaime, www.MikeFilsaime.com In This Amazing New Book You'll Discover: The untold truth about autoresponders, including the ones you MUST avoid How to build your list from scratch in less than 10 minutes Ten underground strategies that will build you a massive list fast! How to instantly make money from a list, just seconds after people subscribe! How to write subject lines that stand out from the crowd and intrigue your readers so much that they can't wait to open your messages Why you must have your own list no matter what your niche is How to avoid SPAM accusations and get your messages whitelisted Why having your own responsive opt-in email list means you will always have money in your pocket - even if your marketplace were to totally disappear! How to create your very own products and services that will have your readers begging to buy from you The absolute essential elements necessary to MASSIVELY profit from your list ...Plus Much, Much More!

Product Details

Paperback: 143 pages
Publisher: Morgan James Publishing (July 27, 2006)
Language: English
ISBN-10: 1600371620
ISBN-13: 978-1600371622
Product Dimensions: 8.8 x 5.9 x 0.6 inches
Shipping Weight: 5.6 ounces